01
John Sansone
The Engagement Hub
Operator and dealmaker connecting Colt's talent, sponsors and platforms into a single go-to-market engine.
@notjohnsansone (opens in a new tab)
The New Architecture of Western Media
Mavericks
and Mayhem.
Colt Entertainment is building the modern home of western culture — shows, live events, commerce and community for 120 million Americans nobody's serving.
120M+
Addressable Americans
<5%
Current Media Penetration
$4.2B
Annual Lifestyle Spend
8
Revenue Verticals
A vacancy in the market
The largest cultural audience in America has no modern media company.
Western culture is fragmented across rodeos, ranches, small labels and cable reruns. The audience is enormous. The infrastructure isn't. Colt is building it — a single, operator-led company that owns the story from talent and shows through live events and commerce.
Vacancy 01
No dedicated modern media platform
Vacancy 02
No unified commerce and IP holder
The Architects
Built by operators, not observers.
02
Trevor Hedeman
Chief Executive
Builder of media and commerce companies. Sets the strategy that turns western culture into a modern brand.
@trevor.hedeman (opens in a new tab)
03
Matt Warren
The Trust Anchor
The credibility inside the culture — a lifelong western voice ensuring everything Colt ships is the real thing.
@mattwarrn (opens in a new tab)Revenue Architecture
Eight verticals. One flywheel.
01
Long-Form Shows
Flagship episodic series built for streaming and social.
02
Live Events
Colt-branded activations across rodeo, music and outdoor sport.
03
Colt Commerce
Owned merch, collabs and drops tied to every property.
04
Sponsorship & IP
Integrated brand programs across shows, events and commerce.
05
Music & Audio
Original scoring, artist series and a growing podcast slate.
06
Digital & Social
Short-form pipeline feeding the flywheel every single day.
07
Publishing
Editorial, journalism and long-form storytelling for the frontier.
08
Community
Membership, meetups and direct access for the Colt audience.
On the Horizon
Upcoming.
New live events, new video, new drops — everything queued for the coming season.
Live Events
Colt Live — Fall Circuit
Activations queued around the National Finals Rodeo, PBR World Finals and Stagecoach weekend.
New Videos
Season One Episode Drops
New long-form episodes featuring proposed guests across country music, rodeo and ranching. Coming soon.
New Merch & Collabs
Colt Commerce Drop 01
Debut apparel and a partner collab preparing for launch. Sign up to be first in line.
Shop the dropProgramming details evolve — all guest and partner appearances are subject to confirmation.
Prospective Partners
LuccheseTecovasRam TrucksWranglerYetiLuccheseTecovasRam TrucksWranglerYetiLuccheseTecovasRam TrucksWranglerYeti
Work with Colt
Sponsors, talent, press and bookings — reach the team.
Send a brief with any decks, media kits or reels you'd like us to see.
Or email hello@coltentertainment.com